Delivering strategic communications, brand elevation and media impact across the design, culture, heritage, built environment and not-for-profit sectors.

About

Purpose-led storytelling. Meaningful engagement. Commercial impact.

A senior communications leader with a track record of delivering high-impact campaigns across the cultural, design, sustainability, heritage, and creative industries. I specialise in uniting mission with message—crafting strategies that elevate brand visibility, secure meaningful collaborations and partnerships, and tell compelling stories through national and international media platforms.

With proven expertise in leading teams, navigating complex stakeholder environments, and driving strategic communications, I bring clarity, creativity, and commercial acumen to every project. My work is grounded in strong values, but always aligned with results—supporting brand growth, reaching new audiences, and unlocking opportunities for business development and innovation.

From shaping bold narratives to building influence through media and partnerships, I help organisations communicate with purpose and perform with impact.

Core Expertise

Strategic Communications Planning & Messaging
Insight-led strategies that align purpose with growth, visibility, and competitive edge.

Team & Stakeholder Leadership
Leading cross-functional teams and managing senior stakeholders, media, and partners with clarity and confidence.

Audience Engagement & Development
Connecting with target audiences to build brand affinity, loyalty, and long-term value.

Internal & Crisis Communications
Providing clear, consistent communication that builds trust and protects reputation during times of change.

Content Strategy & Brand Storytelling
Crafting narratives that resonate—across digital, print, and experiential platforms—to drive brand relevance and connection.

Media Relations & Press Office
Delivering smart, proactive media strategies and effective response handling to generate coverage and manage issues.

Campaign & Event Development
Designing and delivering campaigns and experiences that elevate profile and support commercial objectives.

Partnerships & Collaboration Building
Identifying and cultivating partnerships that enhance brand positioning and open new business opportunities.

Reputation Management
Safeguarding brand integrity and credibility across audiences, platforms, and moments that matter.

Commercial Communications & Thought Leadership
Driving visibility, influence, and new business through strategic content and positioning in competitive markets.

  • Harris Bugg Studio x Veranda: The World's Most Beautiful Gardens

  • Museum of Architecture x Axalta

  • Harris Bugg Studio x Horatio's Garden at RHS Chelsea Flower Show 2023

  • Museum of Architecture x Kew

  • Jo Thompson x The Glasshouse at RHS Chelsea 2025

  • Jo Thompson x Chelsea Barracks Spring Fair 2022

  • Jo Thompson x Chelsea Barracks Spring Fair 2023

  • The Gingerbread City Exhibition New York 2023

  • The Gingerbread City exhibition London 2019-2024

Client testimonial:

Sarah Harrison PR has been instrumental in the growth and success of our projects at the Museum of Architecture. Her incredible talent to get our stories out to both national and international news outlets has allowed us to grow our profile which in turn has meant we are doing a better job of realising our mission in attracting more visitors and sponsorship opportunities. Sarah is very professional and driven to perform her best. Not only does she think in PR terms, but she helps to create the strategies for business development, marketing, fundraising, profile building and social media outreach.

Melissa Woolford, Founder and Director Museum of Architecture

Client list and partnerships include:

Jo Thompson Landscape Design, The Glasshouse, Harris Bugg Studio, Horatio’s Garden, Chelsea Barracks Spring Fair, RBG Kew Gardens, London Design Festival, Tiffany & Co, Museum of Architecture, The Gingerbread City exhibition (London + New York), Landscape Institute, AMEX, Sketch restaurant, London Parks and Gardens Trust, London Open Gardens, Tate Galleries, The Garden Museum.

Former Head of Press at Art Fund, the national charity for art and a former Publicity Manager at Random House publishers (now Penguin Random House).