22 May 2013
Fantasy High Street comes to Waterloo 4-6 July
Fantasy High Street, the brand new arts festival that celebrates the local high street, today announces its full line-up of artists for its pilot festival in Lower Marsh, Waterloo this July. Immersive performance wizards StampCollective, theatrical innovators and adventure-makers Coney and arts organisation motiroti are to deliver a series of magical, mindboggling ‘experiential’ shop experiences over 3 days this summer.
Live art and theatre will collide in StampCollective’s Fantasy Café from 4-6 July 2013. Diners will meet at Emma Cons Gardens opposite the Old Vic Theatre, and play an interactive game in order to discover Fantasy Café’s secret location in Lower Marsh. At Fantasy Café the meals are surreal, memories are on the menu, and the diner is at the heart of the performance. Opening hours for this unique dining experience will be 10am-5pm from Thursday 4 – Saturday 6 July, and cost £8.
Theatrical innovators and adventure-makers Coney will work with a local agency in Waterloo to create a playful exhibition demonstrating the lovelier sides of the local community in Waterloo, which will go on display at a yet to be announced local business in Lower Marsh.
A brand new mobile phone walking tour app will be created by motoroti which will let users discover what lies behind the shop facades and tap into people’s stories unveiling who they are and what they eat. Curiosity will be rewarded with favourite recipes from local businesses.
Fantasy High Street is a completely new model for arts festivals that explores the social, cultural and economic values of the high street and public space. The Lower Marsh pilot festival is its first major event, and is delivered in partnership with local business improvement district Waterloo Quarter.
Speaking about the artist line-up Fantasy High Street’s founder and Creative Director Lydia Fraser-Ward said: “We’re incredibly excited to be working with such a stunning line up of renowned, high quality artists for our very first adventure in UK high streets. The Lower Marsh pilot marks just the beginning for Fantasy High Street; our plans our to work with other partners like Waterloo Quarter throughout London and the UK to creatively explore how arts and culture can play a crucial role in rejuvenating the high street and shaping its future role within local communities.”
Helen Santer, Chief Executive of Waterloo Quarter said: “Fantasy Café marks a hugely important partnership between Waterloo Quarter and Fantasy High Street. We will be working together to pool our expertise from cultural and business sectors to deliver an exciting new project which prompts important questions about the future of the British high street and tests new approaches to its reinvigoration.”
Fantasy High Street events will launch on Thursday 4 July 2013 as part of national Independents’ Day, celebrating UK independent businesses, and will take place in Lower Marsh, a vibrant high street tucked away behind Waterloo Station, with 84% of independent shops. The Lower Marsh pilot is also part of the annual Waterloo Quarter Food Festival which launches on 27th June 2013 and runs until the end of July.
Fantasy Café is one of a series of projects delivered through The Waterloo Portas Pilot project, supported by the Mayor of London and delivered by Waterloo Quarter BID in collaboration with the London Borough of Lambeth. The collaboration with Coney and forthcoming exhibition has been supported using public funding by the National Lottery through Arts Council England. moti roti’s mobile phone app is part of the organisation’s multipliCities project, supported by the European Cultural Foundation, Arts Council England and Creativeworks London.
To find out more visit www.fantasyhighstreet.org.uk or follow Fantasy High Street on Twitter at @Fantasy_High_St
For more information about the Waterloo Quarter Food Festival visit www.wearewaterloo.co.uk